GA4 and GTM report for Next Phase Marketing.
This report is based on the live production site, deployed Netlify project data, public page-source checks, connected Google Drive search, and the GA4/GTM IDs provided by the owner. The current setup is now connected: GTM-5F7SPD35 and G-965T41EJFE are installed across the live pages. Performance numbers should be reported after GA4 has collected fresh post-install data.
Current live setup: measurable from now on.
The site is online, GA4 is installed directly, and Google Tag Manager is installed for tag and event management across the main site, Next Page landing, and this report page.
What was checked.
This is the evidence trail used for the report, so the conclusion stays grounded in real data rather than assumptions.
| Check | Result | Meaning |
|---|---|---|
| Production deploy | Ready | Netlify deploy 6a0c07f266fa1522759314c7 is published to https://npm-uae.com. |
| GA4 property link | Provided | Account 359968856 and property 494965569 were identified from the GA4 report URL. |
| Main page source | GA4/GTM installed | GTM-5F7SPD35, G-965T41EJFE, dataLayer, and gtag are present in the production source. |
| Next Page landing source | GA4/GTM installed | The campaign landing page can now report page visits, CTA clicks, and WhatsApp clicks to GA4. |
| Netlify forms | Not enabled | No native Netlify form tracking is available for lead reporting. |
| Google Drive search | No export found | No GA4/GTM export or report file for this property was found in connected Drive search. |
| Chrome access | Blocked by extension connection | Chrome is running, but Codex could not communicate with the Codex Chrome Extension, so logged-in GA4/GTM pages could not be read. |
No reliable traffic report can be produced yet.
GA4/GTM is now installed on the live site. Historical sessions, users, engagement, traffic-source, or conversion numbers before this install may be incomplete. The correct next report should use post-install data collected after May 19, 2026.
- Campaign visits cannot be attributed to source, medium, or creative.
- WhatsApp clicks are not being counted as conversions.
- Landing page performance cannot be compared against the main site.
- Retargeting audiences cannot be built from website behavior yet.
- Future optimization decisions will need a fresh baseline after install.
The event plan to install next.
Once GA4 or GTM is connected, these events should be tracked as the baseline reporting system for Next Phase and Next Page.
whatsapp_click
Fires when a visitor clicks any WhatsApp CTA or floating WhatsApp button.
Conversionpackage_click
Fires on package CTAs such as Starter, Growth, Advanced, Tracker, and Pro.
Lead intentnext_page_visit
Fires on visits to the Next Page landing route for campaign reporting.
Landingstrategy_call_click
Fires when a visitor clicks to book or request a free strategy call.
Conversionsection_view
Fires when key sections are viewed: services, work, pricing, FAQ, and contact.
Engagementoutbound_social_click
Fires on LinkedIn, Instagram, TikTok, and external social profile clicks.
OutboundWhat is needed for the next report to contain GA4 numbers.
Any one of these options is enough to move from audit report to full performance report.
Connected IDs
- GA4 property is known: account 359968856, property 494965569.
- GA4 web stream measurement ID installed: G-965T41EJFE.
- GTM container installed: GTM-5F7SPD35.
- Confirm whether WhatsApp clicks should be marked as key events.
Option B - Send exports
- GA4 Traffic acquisition CSV for the report period.
- GA4 Pages and screens CSV for the report period.
- GA4 Events CSV including click and conversion events.
- GTM container export JSON from Admin > Export Container.
Tags are connected. Now let data collect.
The current report is a real audit of the live site after GA4/GTM installation. The next step is to let GA4 collect fresh data, then update this page with sessions, users, source quality, WhatsApp conversions, and landing performance.
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